AKA PRICEY….
DOR – Dar, explain to me this phenomenon known as “quiet luxury.” I saw a TIK TOK video – of all people – the actor, George Hamilton explaining how his Loro Piano blazer sits silently on his fake-but fabulously-tanned frame, barely whispering it cost a fortune. What’s driving that, do you think? LOUD luxury became too affordable for the masses?
DAR – Dor, I liken “quiet luxury” to a good facelift. Subtle. But certainly an improvement over the slightly sagging original. An act that causes the observer to wonder, “Why does she look so good?” You can’t fathom the details but they look expensive. Always expensive. Like spending two weeks in Marbella? The same is true of Mr. Hamilton’s wardrobe which is awash with exquisite quality but revealing no external designer decals. We yearn for the moment when its wearer takes off the jacket so we can peer inside to see the hidden label bearing the maker’s name. Which is obviously someone like Loro Piano or The Row-two fashion houses which disdain the obvious signs of advertising. These designers are the result of a rarified world whose inhabitants are always in search of the next status symbol and this is it. We will always now know the truth any time we see a wondrous piece of clothing or handbag absent of obvious labels to explain its quality. Much like the case of a girlfriend who suddenly appears years younger after a two week “vacation.” She may bear no visible surgical scars. A good facelift rarely does. But you’ll know her quality look was the result of expert and expensive intervention. Especially if she’s also wearing Loro Piano.
